Pernod Ricard
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Project Description

Liquor firms like Absolut and Chivas are top brands in the liquor industry.

Chivas is a blended Scotch whisky produced by Chivas Brothers, which is part of Pernod Ricard. From humble beginnings to the big city, these two brothers have grown this brand to become the World's first luxury whisky and beyond.

While Absolut Vodka is the leading brand of Premium vodka that offers its buyers the true taste of vodka in original or desired favorite flavors made from natural ingredients.

We had the opportunity to work with these brands and other liquor brands; we must say, we are proud.

As global brands that’s always on the lookout for ways to reach new heights while ensuring customer satisfaction and ease, these brands spent a huge chunk on marketing. In fact, it is noted that the annual marketing budget of liquor brands rose to around 50%. The advent of targeted marketing has seen these global brands find a new way to reach more audiences while showing their unique touch.

To meet up with these marketing strategy, there is need to create quality prints that match the standards the brand has set for itself and that was how we got in the picture.

As a one-stop-solution print brand who have produced over 700,000 QUANTITY for over 20 BRANDS all around GCC, Printmasters was appointed to match these printing needs.

Print Masters was contracted to create promotional liquor packs that carried the uniqueness of these brands without compromising on their core values.

We started our collaboration with brands in the liquor industry in 2014 where we helped to handle their POS items, promotional items, dangler wobbler, poster, and shell stalker.

To achieve these demands within the turnaround time and without compromising on quality, we made use of our HUV Machine.

This machine is a cutting-edge technology that allows us provide these brands with improved print quality on all packs, guaranteeing a higher quality and shortening production time through efficient drying.

We were able to help these brands design and print promotional packs for duty-free in Dubai while portraying their brand image and values to help them reach another level of brand awareness.

These prints helped improve sales thanks to the crystal clear & informative dangler wobblers we designed which made it easier to promote products at Point of Sale.